TenCate Branded Video: Our Shield

Forbes News Agency developed an integrated communications and media relations strategy for the highly anticipated rollout of TenCate ABDS, an active blast mitigation system to address the ever-changing threat of Improvised Explosive Devices (IEDs) to vehicles carrying our ground troops in combat. The rollout of the countermeasure technology took place at the Association of the United States Army (AUSA) Annual Meeting in Washington, D.C.

In addition to identifying key stakeholders and media influencers who help shape opinion about defense-related matters, Forbes News Agency developed top-line messaging, created press materials, conducted senior-level media training, and produced this branded video to reinforce TenCate’s “best protection” message by showcasing its entire fleet of protective military armor.